BAURAN PROMOSI PADA PROGRAM STUDI ADIMINISTRASI BISNIS POLITEKNIK NEGERI BANJARMASIN

This study aims to determine the promotion mix at Banjarmasin State Polytechnic Business Administration Study Program and find out obstacles faced efforts made related implementation of Promotional Mix. uses descriptive methods, data collection techniques used are interviews, observations documentation. While analysis technique is qualitative analysis.The results this indicate that in carrying promotional activities said be still less than optimal promotions carried only limited advertising publicity not paid attract new prospective students Program, obstacle funding for activities, being increase other support existing namely collaborating on programs, utilizing assistance from extended family conducting learning students, one whose duties design promotions. carry mixes such as public relations direct marketing.